One group about eset key is enough for successful promotion, however, in some cases it would be reasonable to create two groups and thus cover a large target audience and “hook” that part of it that is biased towards direct advertising and consists only of thematic publics.

In this case, one group is a brand page, and the second is a community of interest.

It could be an animal-lovers group at a pet store, a health portal at a medical center, or a craft community at an online arts and crafts store.

The development of two groups at the same time requires twice as much cost and effort, therefore, at the initial stage, we advise you to still pay maximum attention to one public, and only after that, if you wish, create and develop the next one.